Advertising, scepticism and zombies

Sunday 28 February 2010

When the net's wisdom of crowds turns into an online lynch mob | Technology | The Observer

The vast ocean of electronic information out there on the net, according to them, represents a historic triumph of web users over the institutions that have kept them at bay.

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Friday 26 February 2010

Snake Oil? The scientific evidence for health supplements

Snake Oil? The scientific evidence for health supplements


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Another beautiful rendering of data by McCandless

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Monday 22 February 2010

Waiter, There's Pseudo-Science in My Soup

Campbell's chooses "neuromarketing" over consumer feedback in rebranding its iconic soup cans.

Campbell's Soup

I have an aerosol spray in my desk drawer which I use whenever I hear the buzzing of marketing quackflies.

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Monday 8 February 2010

Science Fiction or Reality: When do the Machines Take Over?

Maybe the technological advances we’re seeing now will lead to great things, maybe they’ll lead to our eventual enslavement, there is no clear way to tell. Science fiction will continue to present new ideas and theories on the future, and we’ll eat them up like Frosted Flakes on a Saturday morning.

Any good reading list for trends watchers must include a fair smattering of sci-fi. It's from this pool of imaginative talent that we can see some of tomorrow's innovations. It's fascinating to see some of the more longer-term, far-out scenarios and imagined inventions, work their way out of speculative science into the real world.

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Wednesday 3 February 2010

Hark! What witchcraft is this?




How on earth did these clever people manage to extract all those calories out of water and make sure it still tasted like water? Amazing science - that's how!




What a load of bollocks

Tuesday 2 February 2010

Inuit

I'm overawed by this wonderful BBC trailer for the Winter Olympics. It even makes the nippers sit up whenever it airs.

Snake oil salesman gets what he deserves

Good to see one of these evil peddlars getting his due. Clip from US Dragons Den

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Monday 1 February 2010

Drum bum


This looks like one of those little projects where the participants got a little too carried away and forgot why they were filming it in the first place. There isn't a Coco de Mer product in sight and, if you didn't know the brand is supposed to be a more upmarket Ann Summers, you might go away thinking this is a promo for some dodgy ethnic act in a Soho nightclub.

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