My fancy little directory fails to identify the agency behind the new ad for the Seat Ibiza which is a pity because 2010 begins with that near-impossible feat: a car ad that’s different and good.
The best thing about it is that it doesn’t show off the car.
No sticky-knickered alpha males.
No challenging geography.
No shine porn.
In fact, it’s easy to miss the car as the focus is on the emotion the car supposedly stimulates in those who encounter it. Top this with gorgeous art direction delivered with cheeky humour and we have a lovely ad for a product which might otherwise be just a well-polished turd.