Friday, 28 August 2009
Maoam for some sweet lovin’
Brand Strategy reports that a dad (or a PR agent) has complained that the cartoon fruit on Maoam sweet packaging are having sex. I think that he might be right, but so what? Maybe the packaging would be more suited to flavoured condoms, but if they were to be aimed at adults (after all, Haribo - who own the Maoam sub-brand - are advertised as a product that grown-ups nick from kids) with even more salacious packaging, then Maoams would be the Haagen-Dazs of sweets.