The Google Insights For Search site is one of my favourite free search tools. Combined with other tools, it's a powerful way of unearthing trends about brands and issues of importance to a certain type of consumer. Plus it can be great fun.I was recently extremely chuffed to have an Insights search retweeted by Dara O'Briain. He tweeted a link to Tits vs Ass. I responded with this, which I call "Sinister grannies," and first saw in a comment on b3ta.com.
There's a nice statistical view of the site on Information is Beautiful.
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