Advertising, scepticism and zombies

Tuesday, 1 September 2009


I know I keep banging on about this on Twitter, but dammit, I want to. One of our agency's subsidiaries is a major contract publishing company who occasionally email staff asking for people to feature in magazine shoots. Earlier this year they asked for a 9 year-old blonde, but I emailed back saying I have an 8 year-old brunette. They asked for a photo and, a couple of months later, invited my daughter to a shoot for Asda Magazine, making flapjacks for their kids' cooking feature.
Three or so hours in a studio in Farringdon resulted in this spread of photos in September's issue. And those flapjacks ("crunchy oat bars"?) tasted good.

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