Advertising, scepticism and zombies

Tuesday, 15 September 2009

A slutty guide to the recession

I thought this was going to be yet another Recession = Behaviour correlation like "skirt hemlines drop as stock markets fall". Clearly taking their cue from these indices, Puma announce the launch of something a bit sluttier. It looks like if stocks fall, they’ll make their models take their clothes off. Whatever you call it, it ain’t science.

If you like your slutty recession indicators, here’s a small collection.
So you know you are in a recession when women spend more on makeup, cut their own hair and dye it blonde; not that they’re responding to the shallow world of advertising, oh no they wouldn’t do that would they? But women are ditching metrosexuals for the Donald Draper type.
Men, on the other hand, want their women to have real curves and are noticing that waitresses are getting hotter. But some poor guys are keeping their skanky underwear for longer especially those comforting old kecks Dad used to wear.
But does all this peripheral stuff lead anywhere? Apparently, lingerie sales are up and being strapped for cash means more time for sex, sex, Japanese sex, sex, kinky sex and sex.
On the other hand, this is probably all just PR filler with only a fleeting relationship with the truth.

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